BECOMING A PARTNER
After 18 months of full operation, a complete championship season including the Rookie Driver title, five overall podium finishes, and third place in the team standings in the F4 Central European Championship, we now have everything in place to really take off –racing team wise, but also regarding our off-track experts and program ambassadors.
On track, we're fully competitive, and in terms of marketing, media, and management, we're clearly ahead of the competition.
Our feature movie, RACE ACADEMY – A True Motorsport Story, which premiered at the cinema in February 2026 and on TV just a few weeks later, is the world’s first Formula 4 film. It is the perfect marketing tool to further increase our visibility and for raising more awareness for our academy.
Consequently, we are receiving plenty of enquiries from drivers from all over the world, who want to race for us, and are thus always looking for more partners to support our racing talents.
We offer different partnership models:
- Academy Partners
- Academy Suppliers
- Investment Partners
For further details on the different partnership models and all benefits please contact us at office@formelaustria.at
Our Academy Partners
FORMELAUSTRIA
Formelaustria.at is an Austrian motorsport website and media platform, mainly focused on Formula 1 and other racing series. It was launched in 2014 by the sports agency HM Sports and its main goal is to give Austrian drivers, teams, and motorsport figures a platform. It is also the academy’s major media platform.
RENAUER MOTORSPORT
Renauer Motorsport is an Austrian racing team and motorsport company based in Neunkirchen, Austria. It was founded in 1997 and has since been active in multiple racing categories like Formula 4, Formula 3, Formula Renault, GT Racing, NASCAR Europe, Porsche Carrera Cup, TCR Series, etc. It is the partner racing team of the academy.
HM SPORTS
HM Sports is an international sports consulting and marketing agency. It runs offices in multiple locations including Vienna, London, Monaco, Manama, and Cape Town. And it works globally across major sports like Motorsport (especially Formula 1), Football, Ice hockey and MotoGP. HM Sports markets the Formelaustria Race Academy.
IMCG HOLDING
IMCG is A marketing and advertising agency offering services like Dgital marketing (SEO, social media, email campaigns), Media planning and advertising strategy, Content production (e.g., video, branding), etc. It also acts as a holding company for IMCG 4.0 GmbH, which works in commodity trading, energy, and project financing
COURTYARD BY MARRIOTT
The 4-star Courtyard Vienna Prater/Messe is one of the best family hotels in Austria. The beautifully designed business hotel not only offers travellers a fantastic resting spot, but also a sporting touch, because it is a partner of Europe’s best American Football team, the Vienna Vikings, as well as our academy. It is also the current home of the annual Formelaustria Race Gala.
AS SPORTS COMMUNICATION
AS Sports Communication was founded in 2016 and specialises in motorsport PR strategies, media relations, or setting up and running media offices at events. Another key element is media coaching, which is the main reason for the cooperation with the academy.
SPOTLIGHT TRAINING
Spotlight Training is a stage & camera performance instruction agency, also offering energetic video coaching and interview training, particularly for sports athletes including racing drivers. The academy relies on the perfectly tailored courses for our young talents. www.spotlight-training.de
Our Academy Suppliers
PIRELLI
With 18 production plants in 12 Countries, a commercial presence in over 160 countries, about 31,219 employees and revenues of 6.8 billion euro (2024), Pirelli is one of the foremost tires manufacturers in the world. Founded in 1872, the Italian company not only equips Formula 1 with rubber, but also the formula series, the academy is competing in.
TATUUS
Tatuus is an Italian chassis manufacturer for a large number of formula racing series, also including the championships, the academy drivers are competing in. Founded in 1980, their current F4 race car, the F4 T-421, has been used in fourteen series since its presentation mid-2021. Renauer Motorsport disposes of three state-of-the-art Tatuus race cars. www.tatuus.it
Formelaustria Race Academy
HM Sports, Sports Consulting Agency